Our Story

Built from the
Factory Floor Up

More than 30 years of hands-on experience in product development, sourcing, manufacturing, and building the relationships that make great products possible.

Rajendra Sawhney, Founder of Tram Design Studio
Est. 2007 — Moradabad, India
The Founder

Rajendra
Sawhney

Founder & Principal Consultant

Rajendra Sawhney (Rajan) began his professional journey as a teacher. But his interest in creativity and design continued to grow. He wanted to understand how an idea could move beyond paper and become a real product — designed, developed and made by skilled hands.

In 2007, he founded TRAM Design Studio in Moradabad, building the business through hands-on experience rather than shortcuts — spending long days on factory floors, understanding materials, working with craftsmen and manufacturers, and refining one sample after another.

Over the years, Rajan developed a deep understanding of how products are actually made — the capabilities of different manufacturers, the behaviour of materials, the challenges of production and the small details that can make a difference to a finished product.

Today, he works with manufacturers and artisans in Moradabad, Jaipur, Jodhpur, Firozabad, Sambhal, Delhi and other key manufacturing regions of India, helping global home décor brands turn ideas into commercially viable products while maintaining close oversight of quality and execution.

From Moradabad to the USA — built through years of hands-on experience, one product at a time.
The TRAM Story

From Experience
to Partnership

Before founding TRAM Design Studio in 2007, Rajan spent more than a decade in the export industry, working across product development, merchandising and manufacturing. That experience — understanding how products move from idea to production, how factories operate, and how quality is built in — became the foundation on which TRAM was built.

TRAM was established with a clear purpose: to work exclusively in the interests of global home décor brands. Not as a commission-based sourcing agent, but as a development partner — with deep manufacturing knowledge, trusted supplier relationships, and the ability to oversee the full journey from concept to finished product.

That independence remains central to everything TRAM does. Our advice is given from the buyer's perspective, with supplier relationships built on quality, reliability and long-term value. And our involvement is hands-on, from the factory floor to the final inspection.

Rajendra and Sonal Sawhney
Partners Since 2007
The Partnership

Built
Together

Rajan & Sonal Sawhney

Behind every long journey, there is often someone who quietly makes it possible.

When Rajan founded TRAM Design Studio in 2007, Sonal was there beside him — supporting the business through the challenges of building it from the ground up.

While Rajan spent his time on factory floors developing products, working with craftsmen, solving manufacturing challenges and refining samples, Sonal helped keep the many moving parts of the business coordinated.

Today, Sonal is a partner at TRAM Design Studio, overseeing areas including production follow-ups, logistics and day-to-day coordination. Their roles are different, but their purpose is the same: to help clients develop, manufacture and deliver products successfully from India.

One on the factory floor. One keeping things moving behind the scenes. Together, building TRAM — one product, one relationship and one day at a time.
How We Work

Independent.
Hands-On.
Quality-Focused.

Four principles that have shaped how we work since 2007.

01
Independent

We work exclusively for our clients — not for the manufacturer, supplier or anyone else in the supply chain. Our advice is honest, our relationships are direct, and our accountability is always to you.

02
Hands-On

The only way to truly understand a product is to be present — on the factory floor, in the sampling room, at the inspection stage. We stay involved throughout development and production, not just at the beginning and end.

03
Quality-Focused

Quality is not a final step — it is built into every stage of development. From material selection and tooling to production and inspection, we maintain close oversight throughout the process.

04
Experience-Led

More than 30 years of hands-on experience means we have encountered most challenges before. We know the manufacturers, understand the materials, and identify issues early — before they cost time and money.

From Moradabad to the USA — built through years of hands-on experience, one product at a time.
More Than a Business

Over the years, TRAM has grown alongside the Sawhney family. What began as a business built from the factory floor has become a shared journey for Rajan and Sonal — shaped by the relationships, experiences and people who have been part of it along the way.

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